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Creator Research & Selection
We identify creators based on the campaign, audience, category, content style and overall relevance to the brand.
- Creator research
- Audience relevance
- Brand fit
We plan and coordinate influencer collaborations around your brand, audience and campaign objectives, connecting the right creators with ideas that feel relevant, natural and aligned with your communication.
Influencer marketing is not simply about choosing the largest audience. The creator, the community, the message and the brand need to feel naturally connected.
We approach collaborations strategically, considering audience relevance, creator positioning, content style and campaign objectives before defining the right direction.
From identifying relevant creators to shaping the brief and coordinating the collaboration, we manage the elements needed to keep influencer activity structured and aligned.
We identify creators based on the campaign, audience, category, content style and overall relevance to the brand.
We support communication, collaboration planning and campaign coordination to keep expectations, timings and deliverables clear.
We define the campaign message, key content requirements and creative boundaries while allowing the creator's own voice to remain part of the final content.
We keep track of agreed campaign activity, content delivery and available campaign data to support evaluation once the collaboration is live.
The right collaboration depends on the objective. Community relevance, reach, expertise, credibility and content style can all play a different role within an influencer campaign.
Campaigns can involve different types of public figures, creators and specialists depending on the brand, industry and communication objective.
Depending on the campaign, collaborations can include creators and public figures from entertainment, fashion, sport, lifestyle and specialist industries.
Every collaboration starts with the campaign objective and works backwards to identify the right creator, direction and activation.
We clarify the campaign goal, target audience, key message and required content.
We identify creator profiles that make sense for the brand and communication objective.
Briefing, content direction, timings and agreed deliverables are organised before activation.
The collaboration goes live and campaign activity is followed according to the agreed scope.
The largest creator is not automatically the right creator. We look at the wider context of the collaboration, including audience, content, positioning and how naturally the brand can become part of the creator's communication.
Discuss your campaignTell us about your brand, audience and campaign objective and let’s build an influencer marketing approach around them.
Talk to our team
Digital Marketing & Advertising Agency
Eshop | Google Ads | Content Creation
Social Media Ads | Photography | Videography
SEO | Graphic Design
Digital Marketing & Advertising Agency
Eshop | Google Ads | Content Creation
Social Media Ads | Photography | Videography
SEO | Graphic Design
