Understand the environment around a user's exploration instead of looking at a single keyword in isolation.
CHATGPT ADS MANAGEMENT
CREATE IT · ATHENS
Be part of the conversation.
We plan, launch and optimise ChatGPT Ads campaigns designed to connect brands with people while they explore, compare and make decisions.
01
A new advertising environment is taking shape.
Search is becoming more conversational. People are no longer only typing keywords and scanning lists of links. They are asking questions, comparing options and exploring solutions through ongoing conversations.
ChatGPT Ads create another opportunity for brands to become part of that discovery journey while keeping advertising clearly separate from the answers users receive.
Build campaigns around the needs and decisions that matter to your audience.
Create an additional touchpoint while people research products, services and possible solutions.
Connect relevant advertising with a clear next step and a destination designed to convert.
02
From conversation to consideration.
ChatGPT Ads add a new layer to the digital customer journey. The opportunity is not simply to appear. It is to understand where the channel fits within the wider path from discovery to action.
01
Explore
A person starts with a need, question or idea.
→
02
Discover
Products, services and possible solutions
enter the consideration set.
→
03
Compare
Options are evaluated according to the user's
priorities and context.
→
04
Act
A relevant ad connects interest with a clear
next destination.
03
WHAT WE MANAGE
From strategy to optimisation.
We approach ChatGPT Ads as part of a wider performance marketing strategy, connecting campaign planning, creative, targeting, landing pages and measurement.
Strategy
Define the role of ChatGPT Ads within your media mix, business objectives and customer journey.
Campaign Setup
Build campaign structure, objectives, budgets and the account setup required for launch.
Context & Intent
Develop the strategic themes and audience signals around which the brand should become relevant.
Audience & Geo
Shape audience and geographic strategy around the markets and customers that matter.
Creative
Create ad messaging and visual assets designed to work within a conversational environment.
Landing Pages
Align campaign messaging with the right destination and a clear next step for the user.
Measurement
Set up the tracking framework required to connect campaign activity with meaningful business actions.
Optimisation
Review performance, test new approaches and continuously improve campaign efficiency.
04
One connected campaign system.
Strong performance does not come from one setting. We connect every stage of the campaign so strategy, creative and measurement work together.
01
Strategy
→
02
Setup
→
03
Context
→
04
Creative
→
05
Landing Page
→
06
Measurement
→
07
Optimisation
05
MEASUREMENT
New channel. Same need for accountability.
A new advertising environment still needs clear objectives and measurable outcomes.
We connect platform reporting with website and conversion data so campaign decisions are based on more than impressions alone.
06
Not every new channel belongs in every media plan.
We do not recommend ChatGPT Ads simply because the channel is new.
Before launch, we look at whether the audience, offer, customer journey, creative, website and measurement setup can support the investment.
01
Audience fit
02
Business objective
03
Customer journey
04
Offer & landing page
05
Creative readiness
06
Measurement setup
07
Advertising works better when trust stays intact.
Clearly labelled
Advertising is identified as advertising within the ChatGPT experience.
Separate from answers
Ads remain distinct from ChatGPT responses and do not determine the answers a user receives.
Conversations stay private
Advertisers do not receive users' private ChatGPT conversations or personal conversation details.
CHATGPT ADS
Ready to enter the conversation?
Let's explore where ChatGPT Ads can fit within your brand's digital strategy.
Talk to our teamCreate It is an independent digital marketing agency. ChatGPT and OpenAI are trademarks of OpenAI. Advertising features, availability and platform capabilities may evolve over time.
