Paid Social

Social ads built to stop the scroll and drive action.

We create and manage performance-driven social media campaigns designed to reach the right audience, strengthen brand visibility and turn attention into measurable business results.

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Campaign overview Paid social performance

Active

Create It Campaign Sponsored

•••

Creative meets performance. Built to capture attention and drive action.

PAID SOCIAL Turn attention
into action.

↗

createitathens.com Grow your digital presence

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Campaign performance Live overview

Reach Growing

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Engagement Optimised

Conversion focus Active

✓

Performance 30 days

Meta Ads Strategic campaign management

IG FB TT

Reach the right people. Make every impression count.

Social media advertising gives brands the opportunity to reach highly relevant audiences through powerful targeting, engaging creative and measurable performance.

We combine paid media strategy, audience intelligence, content and continuous optimisation to build campaigns that support awareness, consideration, leads and sales.

What we do.

From strategy and audience targeting to creative production, campaign management and reporting, every part of the process is designed to work together.

Campaign Strategy

We build campaign structures around your business goals, audience journey and the actions that matter most to your brand.

Campaign objectives
Budget allocation
Funnel strategy

Audience & Targeting

We identify and test relevant audiences using interests, behaviours, custom audiences, remarketing and lookalike strategies.

Audience research
Remarketing
Lookalike audiences

Creative Production

We create advertising content designed specifically for paid social, combining strong messaging with photography, video and platform-first creative.

Ad creatives
Photography & video
Creative testing

Tracking & Optimisation

We continuously monitor campaign performance, test different variables and optimise toward the strongest business outcomes.

Pixel & tracking
Campaign monitoring
Performance reporting

Creative gets attention. Strategy turns it into performance.

Strong paid social campaigns require more than targeting. The creative, message, format and audience need to work together to move users from awareness to action.

CREATIVE Stop
the scroll.

↗

TARGETING Reach the
right audience.

PERFORMANCE Optimise
what works.

Our process.

Every campaign is built around your objectives, audience, creative direction and available advertising budget.

Discover

We analyse your brand, market, competitors, audience and existing campaign data.

Build

We define the campaign structure, audiences, creative direction and tracking setup.

Launch

Campaigns go live across the selected platforms with structured testing and monitoring.

Optimise

We evaluate performance and continuously refine audiences, creatives, budgets and placements.

Already running paid social?

Your campaigns may have more room to perform.

We review your existing advertising activity to identify weaknesses, missed opportunities and areas where your campaigns can become more efficient.

Request a campaign audit

Campaign structure Objectives, funnels and account organisation.

Audience strategy Targeting, segmentation and remarketing.

Creative performance Formats, messaging and creative fatigue.

Tracking & measurement Pixel, conversions and performance data.

Let’s create impact

Ready to turn attention into results?

Tell us about your business and let’s create a paid social strategy built around your audience and your goals.

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