VOSTEX is a third-generation Greek family business specialising in the production of narrow woven fabrics since 1926.

Based in Athens, the company combines almost a century of textile expertise with modern production capabilities, offering ribbons, elastics, trims and custom-made solutions to clients in Greece and international markets.

The challenge was to translate a highly technical and production-driven business into social media content that feels relevant, visual and engaging.

The goal was to strengthen VOSTEX’s digital presence while communicating the scale of its production, the people behind the company, the quality of its materials and the wide range of applications its products can support.

We built the content strategy around the elements that make VOSTEX distinctive: production, craftsmanship, materials, people and nearly a century of manufacturing experience.

Rather than focusing only on finished products, the content brings audiences inside the production process, showing how threads, machinery, expertise and design come together to create the final result.

The visual direction remains clean and premium, while photography and short-form video make the industrial side of the brand more accessible across social media.

We manage VOSTEX’s presence across Instagram, Facebook and TikTok, developing an ongoing content direction tailored to each platform.

Our work includes social media management, content planning, original photography and video production, as well as the development of reels and TikTok concepts filmed inside the company’s production environment.

Content ranges from product and material-focused communication to behind-the-scenes production, team-focused stories, sustainability topics and short-form concepts designed specifically for social media.