Google Ads
Industry: Beauty & Professional Haircare
Since 1986, Imel Professional has been at the forefront of cosmetic innovation, crafting high-quality professional hairdressing products, daily care essentials, and private-label cosmetics tailored to industry needs. With a deep commitment to excellence and sustainability, Imel transforms everyday beauty routines into sophisticated experiences.
With a foundation built on tradition and expertise, Imel Professional prioritizes natural ingredients, safe formulations, and industry-leading standards. Every product meets European safety regulation, ensuring reliability and effectiveness.
Imel is more than just a beauty brand, it’s a trusted partner for professionals and businesses worldwide. From salon-quality haircare and styling tools to custom private-label formulations, Imel Professional delivers tailored solutions that meet the highest industry demands. With an ever-expanding global network and a focus on sustainable, eco-friendly practices, Imel is shaping the future of professional beauty.
Imel Professional is where beauty meets expertise.
The goal was to increase online sales and generate consistent demand, while expanding visibility beyond branded searches.
Imel needed to strengthen its presence across both Meta and Google, attracting new audiences while maintaining performance from existing demand.
Our strategy focused on combining performance marketing with audience expansion.
We worked on capturing existing demand while gradually introducing the brand to new, relevant audiences through structured campaigns across multiple channels.
We built a performance-driven approach across Meta and Google Ads, ensuring that campaigns supported both visibility and conversions.
At the same time, content and creatives were aligned with the brand’s professional identity, allowing the products to communicate value clearly to both B2B and retail audiences.
Over time, Imel achieved a more consistent and scalable digital performance.
Campaigns generated steady sales while improving visibility across both branded and non-branded searches, supporting the brand’s overall growth.
Digital Marketing & Advertising Agency
Eshop | Google Ads | Content Creation
Social Media Ads | Photography | Videography
SEO | Graphic Design
Digital Marketing & Advertising Agency
Eshop | Google Ads | Content Creation
Social Media Ads | Photography | Videography
SEO | Graphic Design
