Achilleas Accessories operates in a highly seasonal fashion and accessories market, where customer demand, product priorities and purchasing behaviour can shift significantly throughout the year.

Its digital activity is closely connected to e-commerce performance, making paid media a key channel for reaching high-intent audiences and supporting online sales.

The challenge was to drive profitable online sales while adapting continuously to changes in seasonality, product demand and customer intent.

As the business moved from peak summer sales into a transitional period, the strategy needed to maintain efficiency, control acquisition costs and redirect investment toward the products, audiences and campaigns showing the strongest commercial potential.

We developed a performance-led strategy across Google and Meta, continuously adjusting campaigns according to seasonality, product demand and real sales performance.

Search, Performance Max and Shopping campaigns were combined with Meta sales campaigns, while budgets were regularly reallocated based on purchases, ROAS and cost efficiency.

Creative refreshes, product segmentation and campaign restructuring allowed the strategy to evolve alongside changing customer demand instead of relying on a fixed media plan.

We managed and optimised Achilleas Accessories’ paid media activity across Google Ads and Meta Ads with a clear focus on e-commerce performance.

Our work included campaign restructuring, Search and Performance Max optimisation, budget allocation, audience and product segmentation, negative keyword strategies and ongoing performance monitoring.

We also refreshed photo and video creatives and adapted campaign communication to different products and seasonal periods, helping the media strategy remain relevant as demand shifted throughout the year.